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Mooves · Ads
Ads that only bill when they ran.
Mooves is the ad network that won't charge for a spot unless SIRECORD detected it going to air. Radio, TV, outdoor, digital — one marketplace, one ledger, one invoice tied to the evidence.
The network
Buyers, stations, spots — all on one graph, all verified.
Proof of play
Five detection layers. Every spot leaves a receipt.
The model
Bill against the detection. Not the booking.
You book a spot. SIRECORD listens. If it aired, it shows on your ledger — with timestamp, station, and the waveform that matched. If it didn't, it doesn't hit your invoice. Five detection layers back every claim.
- Audio fingerprint + transcript + tone-map cross-check
- Cross-station detection so nothing is invented
- Invoice drawn from the ledger, not the IO
- Disputes settled against the same recording both sides saw
Scale
Built for 1M+ impressions per hour.
Mooves runs on a Redis-buffered impression pipeline with server-side dedup, cached matching, and CDN-delivered creatives. Publishers plug in. Buyers bid. Stations deliver. The numbers don't slow down at scale.
1M+
Impressions/hr
4
Channels
5
Proof layers
Ingest pipeline
Buffered, deduped, cached — no dropped spots at peak.
Opportunity matcher
The right station for the right spot — scored, not guessed.
Matching
The opportunity matcher finds the stations that actually perform.
Mooves scores every station on detection volume, audience fit, retention, and prior-campaign lift — so a buyer's spot lands where it will actually move. The matcher is continuously retrained on verified outcomes.
Proposals
Live proposals. Watchable demos.
A Mooves proposal is a live link the buyer can open on their phone. Stations, rates, reach estimates, and a preview of how the spot will play — with QR, share buttons, and bulk-send to roster clients.
Match
Sponsor fit scoring
Tied into ValueCard trust and station performance history.
White-label
Your branding, our engine
Agencies use Mooves under their own name.
Attribution
From impression to purchase — on the same ledger.
Attribution
The ad → purchase loop, closed.
Mooves talks to Korra, Playtunes, and Cinova on the same back end. When a spot runs and a listener then spends — on a marketplace, a stream, a booking — the chain is stitched through canonical conversion columns on every commerce table.
From the newsroom
What has shipped on Mooves.
4 min
Proof of Play
Every ad, every song, every broadcast — logged, verified, and attributable. This is the standard GlueArrow operates by.
Read the note
3 min
Mooves — ads billed on what played, not what was booked.
The verified ad network now routes radio, TV, cinema, outdoor, and digital through a single detection-billed pipeline. Advertisers pay on proof. Stations get paid on proof.
Read the note
Buy the airtime. Pay for what aired.
Mooves is open to advertisers, agencies, and publishers. Detection-first billing from day one.