Mooves — ads billed on what played, not what was booked.
The verified ad network now routes radio, TV, cinema, outdoor, and digital through a single detection-billed pipeline. Advertisers pay on proof. Stations get paid on proof.
3 min readBy The GlueArrow Editors, Newsroom
Mooves is the GlueArrow ad network, and it is live. Advertisers buy radio, TV, cinema, outdoor, and digital on one marketplace. Every invoice line corresponds to a detected airing — not a booking confirmation, not a self-reported log, not a scout report.
What is running today
- Opportunity matcher — scores stations on audience fit, historical delivery, compliance grade, and inventory.
- Live proposal platform — a shareable demo link for any pitch, so a campaign can be reviewed before anything is signed.
- Five-layer proof of play — signal, log, fingerprint, station, timestamp — attached to every invoice line.
- Enterprise ad engine at 1M+ impression scale — Redis-buffered impressions, dedup, cached matching, CDN, batched writes.
- Attribution pipeline — conversion columns on every GlueArrow commerce surface, so the ad-to-purchase loop closes on the same ledger.
What changes for the advertiser
The advertiser stops paying for spots that did not air. If the detection is not in the ledger, the line is not on the invoice. There is no make-good argument — there is a make-good queue, and it runs automatically.