Proof of Play
Every ad, every song, every broadcast — logged, verified, and attributable. This is the standard GlueArrow operates by.
Broadcast is the oldest live medium still in daily use. It is also the least accountable. An advertiser books a spot and, outside of a handful of mature markets, has no way to prove the spot ran. An artist releases a song and, outside of a handful of mature markets, has no way to know where it played. The rest of the world receives broadcast and sends nothing back.
GlueArrow is the layer that sends something back.
What a verified broadcast looks like
A station connects its signal to an edge device at the source. The device listens the same way any radio or television listens — except it writes down what it hears, to the second, and signs the record.
Every ad that airs is matched against the booked schedule. Every song that plays is matched against a catalog. Every match is timestamped, stored, and made available to the parties who have a stake in that broadcast — the advertiser who paid for it, the rights holder who is owed for it, the station that aired it.
- Captured at the source — not scraped, not sampled.
- Signed and sealed — logs are tamper-evident and auditable.
- Distributed — the station, the advertiser, and the rights holder each hold a copy of the same truth.
Why this is the first post
Most platforms open with a vision statement. GlueArrow opens with a method. The platform exists because media is too important to leave unverified. If the method is sound, the vision follows.
Everything else published under this masthead — company updates, product announcements, policy changes, community stories — is grounded in the same standard: if we cannot prove it, we do not publish it.
“If we cannot prove it, we do not publish it.”